In a previous post, we shared why ThinkEasy doesn’t believe you should have to settle when it comes to the cost-effectiveness, speed, and quality of your research. It’s the driving principle behind our solutions for DIY B2B research - we want to make it easier and more efficient than ever to get feedback from your ideal customer profile (ICP) so you can make more informed decisions.
In this piece, we want to dive into quality. It’s vitally important in all research endeavors, but especially in B2B. Given that B2B research often has smaller sample sizes or more niche audiences, you have to feel confident that your respondents are who they say they are and that they have the expertise you expect.
When you use ThinkEasy for quick surveys and other instant insights, you will choose the criteria you need to pinpoint your target audience. This includes industries, roles, experience level, company size, and more.
The right criteria isn’t enough to ensure quality, though, which is why all ThinkEasy respondents are individually vetted and validated. How? ThinkEasy is powered by Zintro, a leading expert network. This means we can provide access to a wide range of decision makers - many of whom might not otherwise sign up to take part in more traditional research panels, but all of whom we’ve worked with on larger research engagements.
We’re so sure about quality that we offer a fraud-free guarantee. So sure, in fact, that we give you the option to speak with any participant after the initial research has been completed. In addition to ensuring the validity of the respondents, this gives you the ability to take your research further. If a participant has something insightful to say, you can deploy follow-up questions to them or speak with them in a one-on-one interview.
Find out for yourself how quality respondents and instant insights can take your B2B research and decision-making to the next level. Explore our solutions and get valuable feedback from your ICP today.
