The Challenge of B2B Research
When ThinkEasy asked researchers to share their current challenges with B2B research, the responses fell into one of two categories: time and quality respondents.
It’s no secret that businesses are moving faster than ever, and the speed of decisions has increased. Researchers tell us they often have questions, but no time to field any type of study to get these questions answered.
What’s more, a B2B audience can often be challenging to reach. It’s not unusual to need insights from a specialized group with a unique professional background or from those in a high-ranking role - the sort of individuals that aren’t typically known for taking part in research.
How On-Demand Research Can Help
Enter, ThinkEasy. ThinkEasy is rooted in the idea that B2B research shouldn’t be complicated, time-consuming, or leave you with questions about quality. It’s why we created a platform for on-demand research that makes it easier than ever to get insights from your ideal customer profile (ICP). Through this self-serve solution, you can choose your target audience from our network, deploy your questions, and get feedback in as little as two hours. Speed matters in decision making, and ThinkEasy was built to help you keep pace.
And how do we guarantee the questions get to your ICP? ThinkEasy is powered by Zintro, a leading expert network, which means we can easily enable access to a wide range of decision makers across industries and functions - even those B2B professionals who don’t often sign up for more traditional panels and review sites. All of our respondents are individually vetted and validated.
Ways to Incorporate On-Demand Insights
To take advantage of the speed and the quality, ThinkEasy clients use our on-demand research solutions in a variety of ways. Here are just a few examples of how they have incorporated instant insights into their research process - and how you can too.
Get Quick Feedback
Have a few questions you wish you could ask your ICP? With ThinkEasy, you can send them a micro survey with as little as one question. Maybe you need to gain clarity on their pain points or a key business need or any other topic that’s top of mind. ThinkEasy lets you send a brief survey and get results in a matter of hours.
Inform a Larger Research Initiative
Not everything can be addressed with a quick survey, but sending one can help you ensure you are asking the right questions in your larger research endeavors. With ThinkEasy, you can send a pre-research survey to inform the design and objectives for larger studies.
Gather Competitive Intel
Perhaps you need to understand the strengths and weaknesses of a competing solution or tool or compare features. ThinkEasy’s database lets you search by tools and technologies to pinpoint your targeted users. You can easily deploy your questions to this audience and get the insights you need to strengthen your own offering.
Understand the Evaluation Process
Want to understand the decision making process for a particular tool or technology, whether it’s yours or a similar solution? With ThinkEasy, you can hone an audience of those who have evaluated that solution and gather feedback on their consideration set and buying process.
Want to streamline your own research with insights on-demand? Check out our solutions and start getting quality feedback from your ICP, faster.
