Life in a startup – you are likely wearing multiple hats, juggling far too many tasks, and moving at a lightning fast pace. Along the way, there is decision after decision to be made, and more often than not, you don’t have the luxury of time to gather data to inform them.
This is where instant insights can help. ThinkEasy is a DIY research platform that lets you choose your target audience, deploy your questions, and get feedback in as little as two hours. When having data matters but time is short, on-demand insights can be an effective way to power the decisions that help your business grow.
Here are some of the ways our startup clients have incorporated instant insights into their decision-making processes – and how you can too.
Understanding Your Target Audience
In any business, but especially a startup, understanding your ideal customer profile is critical. If you need to gain clarity around their pain points and needs, on-demand insights let you deploy a few key questions and get results in a matter of hours. In turn, you can use this insight to better align your marketing, sales, and product development with your customers.
Analyzing the Competition
Startups often face competition from both established companies or other emerging players, and you might want a better understanding of the strengths and weaknesses of these companies. With our DIY research solutions, you can search by tools and technologies to pinpoint users of competing products, deploy your questions to them, and get the insights you need to strengthen your own products and positioning.
Enhancing Product Development
By gathering feedback on prototypes or early product concepts, instant insights can help you fine-tune your offerings. Since it’s easy to send a few questions or share concepts with your target audience and get responses quickly, you can establish a feedback loop, which helps minimize risks and ensure your product meets customer expectations.
Improving Marketing and Messaging
Go right to the source - your target customers - to improve your marketing. With on-demand marketing and message testing, you can get valuable insight into which parts of your marketing resonate and which parts don’t, helping you improve the ROI of your campaigns.
Want to enhance your start-up’s decision making with DIY research and on-demand insights? Check out our solutions and start getting quality feedback at the speed you need.
