When we speak with our clients in corporate research roles about what their challenges with B2B research are, the answer is always the same: time constraints and difficulties in securing quality respondents.
It's no secret that brands across industries are moving fast, with decisions being made more quickly than ever before. Corporate research teams often face a need for insights but lack the time to conduct in-depth studies.
Additionally, these teams often require input from specialized groups with unique expertise or from senior-level professionals for their B2B studies – the types of individuals who aren't typically inclined to participate in research.
This is where instant insights can help your corporate research team gain an edge. ThinkEasy is a DIY research platform that lets you choose your target audience from our rich network of B2B decision makers, deploy your questions, and get feedback in as little as two hours. When having data matters, but time is short and the audience is unique, ThinkEasy’s on-demand, micro research solutions can be an effective way to get the insights you need.
In this piece, we’ll share some of the ways our corporate research clients have incorporated instant insights approaches into their processes and how you can do the same within yours.
Monitor Market Trends
Corporate research teams gather insight early and often on shifting consumer behaviors, competitive landscapes, and emerging industry trends through instant insights. By deploying short surveys, quick polls, and other micro research, this type of ongoing monitoring helps teams identify opportunities or threats early, allowing businesses to adapt strategies swiftly.
Enhance Customer Understanding
A deep understanding of your ideal customer profile, both in its current state and as it's evolving, is critical for a corporate research team. If you need to gain clarity around your targets’ pain points, needs, or buying journeys, on-demand insights let you distribute a few key questions and get results in a matter of hours. These quick insights and pulse checks are critical for aligning other parts of the organization around the customer.
Streamline Product Development
By using instant insights, corporate research teams can test concepts, prototypes, and even early product versions with target audiences. This real-time feedback can be used to identify pain points or areas for improvement, allowing the research team to share information that enables iteration and efficiency for the product team.
Optimize Marketing and Positioning
Corporate research teams are also leveraging instant insights to run A/B tests and gather feedback on everything from advertising to product features or website design. With this approach, research teams can rapidly gather data directly from their target audiences on which version performs better, leading to faster, evidence-based decision-making.
Want to incorporate instant insights into your own corporate research processes? Learn more about our on-demand research to see how ThinkEasy’s DIY solutions can deliver quality feedback from your target audiences at the speed your brand needs.
