Businesses today are operating at an unprecedented pace, with decision-making happening faster than ever. Researchers across organizations of all types routinely find themselves facing critical questions, but they often lack the time to conduct studies to get the answers they need.
In this fast-moving environment, instant insights can be a game-changer. With solutions like ThinkEasy, you can tap into your ICP and get feedback in a matter of hours, not days. By gathering insights on-demand, you’ll have a foundation of data that enables you to make more confident decisions and optimize operations, reduce risk, and improve competitiveness.
Here are a few best practices to consider to ensure you are getting the most from your on-demand B2B research.
Limit the Scope
To avoid feeling overwhelmed by data that is not relevant to your project, it's important to identify the most critical information you need for decision making. Start by clearly defining what it is that you need to learn during this process. By establishing this, you will be able to narrow down the scope of your project. Then, to maximize efficiency, limit the number of questions and focus them only on the information that will be most actionable.
Prioritize Key Segments
If you don’t have the time to ask questions of all customer groups, then hone in on those that matter most. Focus on the most relevant audience segments, as they will provide the most valuable insights.
Focus on Big Takeaways
With tools like ThinkEasy, you can get a sense of general sentiment or preferences in just a few hours. While this may not deliver the deep dive and data analysis you are used to with more traditional research approaches, if you focus on the key takeaways and overarching trends, you will have more than enough information to keep pace and support your decisions.
Iterate as Needed
One of the benefits of on-demand research is that you can easily test and refine. With this approach, you can conduct small-scale tests and hone questions or audiences as needed based on the results.
With on-demand research and instant insights, it’s important to focus on getting targeted, actionable information. By limiting the scope, prioritizing segments, and keeping key takeaways in mind, you can quickly and easily gather the data you need to move forward with confidence.
